Marketing Expert

That Marketing Animal

The businessman: unwilling to open his mouth unless some form of profit will quickly result. Unwilling to get out of bed unless every footstep leads to a sale. Unwilling to go to the toilet unless space in the filofax permits it. I’m not suggesting that all businessmen are having more of a relationship with their loved ones—although a survey of that might be quite interesting reading—just that this is the impression we as a society get. Blame whoever you want, but one thing’s for sure: marketing has to play its part in demonising the businessman. The Enigin site discusses marketing in some detail.

Marketing, you see, as this specialized lot point out, doesn’t have to mean calling innocent people up at all times of the day and night or sending out billions of spam emails; it can also mean keeping hold of your pride and dignity and doing it in such a way that nobody hates you for it.

Another important point the post makes is this: some people, including experts, have a pretty strong opinion on marketing. Some even say that it’s a load of old cobblers: as Alan Sugar from The Apprentice would surely point out, “A total waste of time”. But that’s the thing, isn’t it? Even the experts are arguing about it. The mysterious shape-shifting animal that is marketing will never be tamed and completely kept in captivity. So that’s why we need posts like this. They help open your eyes, make you look again at your opinion.