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Archive for the Search Engine Optimisation category

Internet Markting: Should You Rent Or Buy Lists

Internet Markting: Should You Rent Or Buy Lists

Internet marketers these days tend to use lists to help boost their responses but not everyone seems to be convinced to use it. The disputes tend to centre on whether or not they should rent or buy these lists. There are those who believe that spending any part of the marketing budget to the acquisition of lists is a waste of money. In spite of the fact that lists that are bought or rented tend to get a lower response, More

4 Simple Guidelines For Using PPC Advertising

4 Simple Guidelines For Using PPC Advertising

Pay Per Click advertising has quickly become the most popular form of internet marketing with businesses. And there are many reasons why it can be great, including the fact that you are targeting very specific audiences, as well as receiving the fastest possible results. PPC advertising can wield results within an hour, if your campaign is done properly. However, PPC can also cost you a lot of money if you don’t set up your campaign properly. Here are four simple More

Why You Should Hire an Internet Marketing Consultant

Why You Should Hire an Internet Marketing Consultant

If you run a business, then chances are you will have to do some form of Internet marketing. The challenge will be to do or get an effective strategy in place. Since many business owners with an online presence do not know much about Internet marketing, this may make it necessary for them to hire an Internet marketing consultant. Many will be reluctant to do so but they can be beneficial. Here are some of the reasons why you should More

Can you hurt your PR by blocking pages on robots.txt?

Can you hurt your PR by blocking pages on robots.txt?

Recently I have been working hard to reduce the number of errors for my website as shown in Google Webmasters account under Diagnostics, Content Analysis. At the moment, I’m seeing many errors under “Duplicate meta descriptions” and “Duplicate title tags” consisting of the same URL but with the tracking parameters we use for tracking conversions on external traffic sources.

For example:
http://mywebsite.com/page1.html
http://mywebsite.com/page1.html?source=abc

My orginal solution was to add this entry to my robots.txt:
Disallow: /*/?source=*

This way I can More

How to Get Your Website to Rank on Google

How to Get Your Website to Rank on Google

If you own a website and are looking to get visitors to come to it then there are certain things you need to consider before and after you have built your website. These elements are some of the more effective search engine optimisation (SEO) techniques that are used by many of the owners of the more successful websites online to get them to rank high on Google and the other search engines. Here are a few of them.

First off More

The Power of Great Blogs and SEO

The Power of Great Blogs and SEO

Search engines love blogs. A keyword rich and frequently updated blog is a wellspring of relevant, categorized information, which make it digital gold for search bots. However, perfect search engine optimization can be counter intuitive if you want to write high quality content for your handful of frequent visitors. Fortunately you can have the best of both worlds by following a few simple rules to keeping your blog search engine and reader friendly.

Rule 1: You’ve probably been following the More

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