marketing experts

Guerilla marketing or art?

All the cleverest marketing execs spend their days trying to dream up guerilla marketing campaigns that will not only sell products but will become cultural icons in themselves. Sometimes these campaigns are so clever that they almost cross a line; not so much guerilla marketing as straightforward urban art.

You can see art in a lot of unusual places as you walk down any shopping streets. After all, the covers of CDs and DVDs are artwork, even contemporary designer jewellery More

Online ads - is weirder better?

There seems to be a big trend at the moment for creating off-the-wall ads featuring very surreal humour, particularly for any product aimed at the 16-35 demographic and this seems to be more common with internet marketing than other media.

Compare an advert 20, 30 or 50 years ago with some of the latest marketing successes - the Old Spice viral videos serve as a rather good example here. In the past, a more conservative approach was taken. For instance, More

Online Marketing and SEO Can Boost Your Website’s Online Exposure

In the competitive world of today, you always need to be on toes in terms of your marketing strategies and marketing efforts. Especially, if you own a website that represents your business, your website needs to have a good volume of targeted traffic to stay ahead of the competition. This is where the online marketing techniques and the SEO (Search Engine Optimization) techniques come into play. With SEO techniques you can optimize your website such that it gets the maximum More

Selecting an Appropriate Marketing Strategy

An overwhelming task indeed it is to decide upon the best strategic practice that can be followed for marketing one’s service or product. The task is made more difficult due to the large number of options that are available to pick and choose from. The most common reason for error that one commits in this selection process is due to the feeling of apprehension that the most obvious choice would not be the one that would reap the rewards that More

E-marketing for the arts

For many years I worked in a job I absolutely hated, I worked in a small poky office at an import car company. Finally an opportunity arose whereby alllowing me to quit my dead end job and start up a small scale arts organisation. The success of this company is a huge pasion of mine as the thoughts of returning to my previous crappy job send shudders down my spine. So one of the things that we’ve been learning about More

Some Important Aspects in Direct Marketing

Direct marketing, as the term suggests, is to create a marketing strategy where the number of probable customers approached is in a direct one to one fashion. This process has the advantage of reduced advertisement cost with increased clientele. That is a proportion difficult to visualise in a real time market or business scenario.

One of the important aspects in direct marketing is the quality of persistence of the marketer, even if it is for something as basic as putting More

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MARKETING OUT OF THE BOX

Marketing was a tool used to sell a product, but nowadays, marketing itself is a product. An essential tool that can decide the fate of product. A well placed marketing strategy can determine the demand of a product. We need to start looking at things other than just magazines, newspapers, posters etc. They had their age of fame and popularity.
The next best tool in this generation and the coming generation will be the internet. The web is visited by billions and billions of people everyday, 90% of them are entirely dependant on it. They live, breathe and sleep internet, including me. Take for instance the Pomegranate NS08, probably the best marketing stunt I’ve every seen. The advertisement was constructed to make the viewers believe that product is real and in the making, however I turned out to be fooled. No such product exists but the manner, attitude and precision in which the product was described and presented blew me away. It has set a new standard to marketing online. We can just merely used ads from T.V and paste them on the internet. We need to make the most out of the computer,it is capable of delivering 100 better ad quality. New companies such as Enigin PLC take responsibility for taking marketing to new heights. Forums are used to discuss what idea is good and what is bad instead of following text descriptions of do’s and don’t.
Thus for our modern world the internet is the breaker and the maker of the product. No doubt also the best source of spreading a message over a large number of people. Marketer need to start using computer programs to enhance their ads and make them stand out. Well that’s what their made for aren’t they?

Tips on Marketing Methods

Even though the art of marketing has undergone great changes and turned into a very complex process today, still the basic principles of marketing remains the same. In most cases the small business owners do not pay heed to the basic techniques of marketing their product or service and in the process lose out a good and stable business venture.

A marketing person has to be aware of the target audience. The needs of this audience being well defined would More

Marketing as a Guerilla tactic

With the competitive spirit that exists in any business venture, marketing holds the key to the success or failure of the business. Marketing therefore cannot be taken as a one of event, for the competition is there to remain and so would marketing have to remain in order for the business to succeed. There is a beginning to marketing and there is a middle sustained stage to marketing, there is however no end to marketing.

It would be very apt More